Pre-Paid Payment Cards for Mobile Payment: NatWest
Pre-Paid Payment Cards for Mobile Payment: NatWest
An interesting new take on a mobile payment solution which is easy to implement and has a low launch threshold is the following one, which has just seen the light of day:
NatWest is launching two pre-paid cards that can be topped up from mobile phones in partnership with O2.
The cards under the “O2 Money” brand comprise one product for children – which cannot be used for services such as gambling, in shops or online – and another card for adults, which is pitched as a “cash manager” where customers can “ring-fence their disposable income”.
When customers use the cards – accepted across the Visa network and available at the end of August – they will be sent text updates to their mobile so they know how much credit they have left.
“The strength of our brand and relationship with our customers gives us the ideal opportunity to take O2 into a completely new market,” said O2 UK chief executive Ronan Dunne.
“By bringing a fresh, transparent and customer-focused approach to pre-paid cards, we plan to drive this market and take a significant share,” he said.
“In partnership with NatWest, O2 Money is delivering new and innovative ways of helping our customers better connect with their money.”
The joint venture is the latest move from mobile operators attempting to expand their financial services offering and follows the likes of Barclaycard, which has partnered with Orange to develop new mobile payment technology for transactions under £10.
[...] original post here: Pre-Paid Payment Cards for Mobile Payment: NatWest Nessun tag per questo [...]